Day: October 7, 2011

6 out of Top 10 Global Brands are IT Companies……is IT COOL Again?

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Is Information Technology a COOL Industry to be in? Has “IT” – the silent back-office contributor to the business success finally found it’s rightful place in the Industrial Hierarchy? Well don’t know about that but for consecutive years now a select few IT companies are dominating Top 100 table of Global Brands. In fact according to Interbrand in 2011, 6 out of the top 10 Global Brands are Information Technology companies, up from 5 out of 10 in 2010.

Interbrand should know a thing or two about branding since they are the world’s largest brand consultancy. Here is the top 10 Global Brand table along with Interbrand estimated value of each brand.

# Brand Value ($B)
Comment



 1 71.86
Not an IT company but we love it anyway!
2 69.90
The Big Blue is truly alive and well. The grand old guardian of IT industry has cemented it’s position as the leader by virtue of innovation, R&D, focus on business software.
3 59.08
Surprised to see MS on number three? Well you should not be MS Office, Windows, Explorer still hold near monopoly position in PC market.
4 55.31
Need we say more? Search, Android, Apps, Phone, Business software, Ecommerce, News…Expect to give IBM run for money in future rankings.
5 42.80
Not an IT company but a true pioneer in industrialising science and technology in many ways. Well-deserved position.
6 35.59
Not an IT company but part of staple for our teams for many decades past and I am sure future decades to come.
7 35.21
Another true pioneer of the PC era, well-deserved position no doubt. However need to innovate and fast to catch tablet and smarphone bandwagon.
8 33.49
Innovator’s Innovator. Jumped from 17th position in 2010 to 8th in 2011. Mac, iPod, iPad, iPhone – changed our world, our media and content consumption patterns and re-shaped entire ecosystem. The Ultimate Cool!
9 29.01
Catch them young….and in what a beautiful way! We love this brand and from early years if I may add…
10 28.47
Let recent upheavals not fool you….along with IBM a true cornerstone for the IT industry for many decades. Does need a new identity in fast evolving industry though to make top 10 in next years.

Countdown: 31 Days Until the OpenText BPM User Summit!

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Let the countdown begin! There are only thirty-one more days until the OpenText BPM User Summit and we couldn’t be more thrilled. This year we are combining two powerhouse organizations – Global 360 and Metastorm – to give our customers the best user summit to date. During the summit we will be unveiling the new […]

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Learning from Stories

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#entarch @thepacketrat summarizes a presentation by @beamrider9 via @cgrant @cuttertweets

History is written by the victors. Ross Snyder, who describes himself as a code jockey at Etsy, recently gave an account of the evolution of Etsy’s technical arc…

Enterprise-architecture and the Cloud

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Okay, let’s go back to something that’s perhaps a bit less controversial than the past few posts… This one starts with a ‘rant’ (as he put it) by Anders Jensen, about the ongoing hype over (gosh!) ‘the Cloud’: aojensen: As phk of FreeBSD says: #cloud is no different to the IBM mainframe. // It puzzles […]