Posts Tagged "marketing"

Costs of acquisition, retention, de-acquisition

How much does it cost to acquire a customer? To retain a customer? To lose a customer? And in what sense of ‘cost’? In part this one was triggered by reading through my relatively-new copy of Business Model You, and reflecting on…

Winning the Information War with Mobile

Guest Post by Hemant Ramachandra We’ve all heard the saying that information is power and that’s never been truer. Today’s consumers are now often armed with more information than the sales teams that serve them. As a result, the sales force is…

PwC’s CIO/CMO Roundtable with Geoffrey Moore

Guest Post by Ted Shelton On a recent evening in Silicon Valley, PwC hosted the well-known author Geoffrey Moore and 15 CIOs and CMOs from some of the leading Bay Area global technology firms. Over dinner Geoffrey led a spirited conversation on…

What is a value-proposition?

‘Value-proposition’ is a term much-bandied-about in business-models and the like. Yet what exactly is it? A tweet by Alex Osterwalder pointed me to an article by Steve Blank on ‘How to build a billion-dollar startup‘, which included this brief section on the role of the product…

Survey: What Global CEOs Want from Technology

We recently peered into the minds of CEOs with operations in Asia Pacific to explore their priorities and pain points as part of this year’s Asia-Pacific Economic Cooperation (APEC) Summit. The over 370 business leaders who responded to PwC’s 2012 APEC CEO…

Chill Your Viper

Chill your viper   It is surprising how many corporations have archaic, tedious, annoying, time consuming and self-defeating fulfilment processes for free content (white papers, brochures, technical specs etc.)distribution. This is bizarre. Yes, they collect emails (some fake) and other personal detritus,…

Marketing and the service-oriented enterprise

As the economy shifts ever onward from manufacturing toward services, how do marketing and market-relationships need to change with this shift? And what enterprise-architectures do we need to support this? [In part this is a follow-on from Dave Gray's excellent Dachis Group…

Where marketing meets enterprise-architecture

Rethinking the enterprise from a customer-centric perspective was another theme that came up in that conversation with Robert Phipps last week, in this case with a bit of virtual help from Chris Potts. The ‘conventional’ way of viewing an enterprise is that…

Social Media Monitoring and Analysis

Print PDF Guest post by Jeff Auker The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a…

2011 CIO Agenda – A. M. Best’s BestDay Podcast

Print PDF 2011 CIO Agenda Podcast Transcript Listen to the podcast or read the summary below. The interview was conducted by Best Review Editor Lynna Goch. LYNNA: Chris is here today to talk about the results of a survey conducted with 724…

Who Owns the Online Customer Channel?

Guest post by Brian Saperstein One of the more fascinating organizational challenges I’ve worked on with clients lately relates to an organization’s online interactions with its customers. The online customer channel is seen by some as a marketing vehicle, some view it…