When Abby Knowles stepped in to lead Verizon’s software engineering product model transformation, the leadership transition could have derailed the initiative. Without genuine buy-in from new leadership, teams seldom fully commit to change. Half-hearted commitment at any level can stall or undermine an entire initiative. In fact, it’s one of the primary reasons why roughly 70% of transformation efforts ultimately fail.
This article reveals the essential factors Abby and her colleague, Archana Prabhu, credit for securing buy-in, maintaining momentum in their product model transformation, and delivering impressive results.