11 months, 16 days ago

Gross Demoter Score

Marketing departments of so many organisations these days seem obsessed about their Net Promoter Score – the percentage of customers who’ll promote their products to others. “Free advertising!” is how some have described it to me – hence very enticing to

1 year, 11 months ago

Using the Capability Inventory for municipalities

Using the Capability Inventory for municipalities I was talking to Marino the other day and he told me he would like a special capability inventory for a municipality. I said that there is no need to have a special capability inventory, the basic pattern exposed in the original capability inventory should cover any organization. In fact […]

1 year, 11 months ago

Using the Capability Inventory for municipalities

Using the Capability Inventory for municipalities I was talking to Marino the other day and he told me he would like a special capability inventory for a municipality. I said that there is no need to have a special capability inventory, the basic pattern exposed in the original capability inventory should cover any organization. In fact […]

2 years, 7 days ago

The Capability Inventory

This model is part of my toolbox for working with capability architectures. The Capability Inventory I know that there is certain ways of naming a capability and also that there are other principles that people and I promote that you should adhere to when designing your capability map. Here I’ve taken some liberties in regards to those […]

2 years, 4 months ago

Designing and Managing a Multichannel Architecture

2014 was the year when digital became a significant priority for organisations, for the first time customers were becoming more advanced in the use of technologies and with this came a greater level of expectation. Customers (Including me) expected things in digital to be quicker, and just work. However most were left disappointed (including me) when Read More

2 years, 6 months ago

Understanding and owning the customer ecosystem

The world of digital is changing the face of the business landscape. Established household names are now going toe to toe with new kids on the block, and in some cases their customers are becoming the competition. The product is no longer the differentiator, it is about owning the eco system, and it is the Read More

2 years, 10 months ago

Organisations pursue the complete solution

Technology is playing a much bigger role in customer’s lives, and is changing the way senior management view the IT department. Historically the CIO’s role was to keep the lights running, now however, IT is considered to not only be the key to unlocking new revenue, but also a way of keeping up with the Read More

3 years, 5 days ago

One Simple Solution to Unite the CIO and CMO

Why can’t CIOs and CMOs just get along? Based on my experience, there is one primary reason why their relationship is adversarial: the CIO and CMO can’t agree on who is responsible for what, so they are perpetually trampling on each other’s toes. Our 2014 Digital IQ study identified a strong CIO-CMO partnership as one of the five critical behaviors to maximizing the value from digital technology investments. The majority (70%) of top performers in our […]

3 years, 2 months ago

Designing for Emergence

The world around us is becoming more complex, it is almost accelerating away from us. Being able to plan in this ever evolving world is becoming even more difficult as time passes.  New technology, and approaches almost appear daily, which makes planning for these events, almost impossible. Linear approaches to design are no longer the Read More

3 years, 5 months ago

Taking the right path

In 2013 we saw the rise, and in some cases the rebirth of analytics and were told of the importance of using data to get closer to our customers. The growth of social media and the birth of the omni channel has meant that understanding your channels and the related data is going to be Read More

3 years, 10 months ago

The Chief Marketing Technology Officer – CMTO – and the EA

The Chief Marketing Technology Officer (CMTO) is recently an
often-proposed role, that combines the interactive marketing savvy and
experience of a Chief Marketing Officer (CMO) and the traditional
information technology operations, management and investment knowledge
of a CIO or CTO. More and more often, digital marketing requirements of
an organization need a healthy integration of both marketing and IT
skills. A good deal of the CMTO/CMO’s “enterprise” scope to address is actually
outside of their organization, i.e. dealing with Internet-based
services, tools or 3rd-party sourced data and information.  This expanded, external scope can effectively, and should be addressed by the Enterprise Architect.

3 years, 11 months ago

Accelare Announces WhatFirst 2013

I am excited about the new edition of our business architecture product, WhatFirst™. Here is the scoop. Accelare announces the general availability of WhatFirst™ 2013, the next generation of Strategy-to-Execution software on the Microsoft SharePoint 2013 platform. WhatFirst™ is designed as a planning tool to unpack strategy into executable packages of integrated work and provide […]