1 year, 4 months ago

Five Myths Of Digital Transformation

Since I first wrote about digital transformation back in 2012, the term has become wildly over-hyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’…

1 year, 4 months ago

Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…

1 year, 9 months ago

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…

2 years, 7 days ago

The Four New Rules of Business

Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a num…

2 years, 7 days ago

The Four New Rules of Business

Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a num…

2 years, 3 months ago

Brand 2020: Act 3. Redemption

A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […]