1 month, 2 days ago

CX For Gov IT: Driving Federal IT Performance Using CX Principles

The reality is that most Federal IT leaders are under increased scrutiny to deliver increased value and productivity from technology investments at the lowest cost. Simply performing a top-to-bottom technology rationalization effort will no longer make…

1 month, 20 days ago

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and m…

2 months, 11 days ago

Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…

2 months, 17 days ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

3 months, 15 days ago

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

3 months, 18 days ago

Build The Business Case For Your Digital Investments

Transformative digital investments tend to play out over the long term and have broad implications for business processes across the entire value chain. This is where more accurate ROI calculations become critical, as: Your organization’s digital inves…

4 months, 28 days ago

Luxury Retail – Invest In Digital Transformation For A Successful 2018 And Beyond

Good news for luxury brands – Luxury will see continued growth for online sales and for in-store sales that are influenced by digital touchpoints, per Forrester’s newly updated Global Luxury Retail Sales Forecast 2017 to 2022. So that’s great – but, as…