The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, …
Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics. Together, Forrester analysts and leaders from firms like ABN […]
Forrester’s European tech market forecast for 2017 and 2018 has just been published (see “European Tech Market Outlook For 2017 To 2018”). We project that growth in purchases of technology software, hardware, and services by European businesses and government measured in Euros will hold steady at 1.6% in 2017, and increase to 2.2% in 2018. […]
The European Union’s new data protection regulation takes effect in 2018 and will have a bigger impact on European organizations than many might yet be aware of. For those approaching the subject from the right angle, the new rules do not just bring obligations, but also a variety of opportunities.
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European Interoperability Reference Architecture The European Interoperability Reference Architecture (EIRA) is an architecture content metamodel defining the most salient architectural building blocks (ABBs) needed to build interoperable e-Government systems. On 8 June 2015, release 0.9.0 beta of the EIRA entered an eight-week public review period. Stakeholders working for public administrations in the field of architecture […]
This week, the European Commission announced an updated interoperability policy in the EU. The Commission has committed itself to adopt a Communication that introduces the European Interoperability Strategy (EIS) and an update to the European Interoperability Framework (EIF), “two key documents […]