8 months, 8 days ago

Digital advertising and marketing under the GDPR: A question of How, not If.

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, …

9 months, 4 days ago

Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than ever before. But the data also shows that trust in…

10 months, 19 days ago

The B2B Breach Trifecta: Equifax, SEC, and Deloitte

The B2B Breach Trifecta: Equifax, SEC, and Deloitte As rumors emerged this morning about a compromise of consulting firm Deloitte, this becomes the third breach announced in just a few short weeks of organizations that share a similar profile: Each one is primarily – or exclusively – a B2B organization. There are some questions worth […]

10 months, 25 days ago

Forrester Gathers Experts Across Disciplines To Tackle Europe’s Most Pressing Privacy, Security, and Trust Challenges

Fresh off a successful event in Washington, DC last week, we’re gearing up for Forrester’s Privacy & Security Forum Europe in London on 5-6 October. Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, blockchain, and a range of related topics.  Together, Forrester analysts and leaders from firms like ABN […]