3 years, 1 month ago

Trial by Ordeal

Some people think that ethical principles only apply to implemented systems, and that experimental projects (trials, proofs of concept, and so on) don’t need the same level of transparency and accountability.Last year, Google employees (as well as US s…

4 years, 8 months ago

Digital advertising and marketing under the GDPR: A question of How, not If.

The May 25th deadline announces a period great reckoning for data-driven marketing in Europe. The question marketers ask me most often is “Can we continue to do this…” or in other words, will this type of activity be allowed under the GDPR? But often, …

4 years, 8 months ago

The Smell of Data

Retailers have long used fragrances to affect the customer in-store experience. See for example Air/Aroma.So perhaps we can use smell to alert consumers to dodgy websites? An artist and graphic designer, Leanne Wijnsma, has built what is basically…