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Fatemeh Khatibloo

Marketers: Stop Being A Privacy Liability

February 6, 2018 by Fatemeh Khatibloo

Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and the…

Categories #eavoices, GDPR, governance risk & compliance (GRC), privacy, Security Tags #eavoices, trust

Help Forrester benchmark the privacy-personalization paradox

November 17, 2017 by Fatemeh Khatibloo

Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-pe…

Categories #eavoices, Advertising, GDPR, Personalization, privacy Tags #eavoices

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