Fatemeh Khatibloo – EA Voices

3 years, 1 month ago

Marketers: Stop Being A Privacy Liability

Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and the…

3 years, 3 months ago

Help Forrester benchmark the privacy-personalization paradox

by Fatemeh Khatibloo

Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-pe…