27 days ago

Why Carl Jung Would Criticize Today’s Value-Based Marketing

GUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start to emerge. One recent trend standing out more than others is an influx of “cause marketing” tactics, where bra…

3 months, 3 days ago

Lacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank of America, Wells Fargo, And American Express Create Company, TruSight

  The third-party ecosystem continues to flummox risk managers. Regulators keep pushing for stronger oversight, but they fail to offer real standards or tools to make this possible. What’s worse, technology and service providers  have only h…