5 months, 25 days ago

Why Carl Jung Would Criticize Today’s Value-Based Marketing

GUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start to emerge. One recent trend standing out more than others is an influx of “cause marketing” tactics, where bra…

8 months, 16 days ago

A Lesson from the Bruce Springsteen/Richard Thaler School of Marketing

What do consumers, Bruce Springsteen, and a Nobel Prize laureate have in common? They all understand the concept of fairness. And they understand that consumers reward and punish companies based on perceived fairness. Nobel Prize winner Richard Thaler …

10 months, 16 days ago

The Pressure From Values-Driven Consumers Continues To Build

There’s a new urgency in the marketplace: to appeal to values-driven consumers.  When Forrester first started discussing the importance of corporate values many years ago, we were met with both support and skepticism. “Consumers only care about the cheapest products,” skeptics told us. “Companies only care about maximizing shareholder returns,” they said. But as recent events in the public […]

6 years, 4 months ago

The Quadruple Helix

Examples of Quadruple Helix Innovation.