1 year, 17 days ago

A Lesson from the Bruce Springsteen/Richard Thaler School of Marketing

What do consumers, Bruce Springsteen, and a Nobel Prize laureate have in common? They all understand the concept of fairness. And they understand that consumers reward and punish companies based on perceived fairness. Nobel Prize winner Richard Thaler …

1 year, 1 month ago

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Recent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […]

1 year, 11 months ago

Talking to Business Executives about EA

Simply telling a business audience all the wonderful things that EA will do for you is not enough. Light bulbs go on only when you have a chance to show them what it means to them. So, don’t try to “sell” an audience on the academic virtues of EA. Show them. Use relationships among component parts and expose mappings that they always thought existed, but never quite had a chance to see before.

1 year, 11 months ago

Talking to Business Executives about EA

Simply telling a business audience all the wonderful things that EA will do for you is not enough. Light bulbs go on only when you have a chance to show them what it means to them. So, don’t try to “sell” an audience on the academic virtues of EA. S…

1 year, 11 months ago

Take the Initiative

I was recently asked to reflect on the strengths of some of the EA practitioners I have worked with over the years. They have been an inspiring group who collectively and individually were drawn to EA because they aspired to make a difference in their companies. Fulfilling that aspiration isn’t always an easy path.

1 year, 11 months ago

Take the Initiative

I was recently asked to reflect on the strengths of some of the EA practitioners I have worked with over the years. They have been an inspiring group who collectively and individually were drawn to EA because they aspired to make a difference in their…

6 years, 9 months ago

Web Manager University #Fedtweets Ditches Slide Deck, Gets Real with Engagement

You can’t learn all there is to know about social media through slides, however for many the reliability of presenting off a loaded deck is too comfortable. Most can’t step away and leave it behind. I recently had the opportunity to join a group of Federal social media experts who dared to take hundreds of participants through the wilds of the the most popular social media tools in action. And […]