3 months, 10 days ago

The Five Myths Of Digital Transformation: Myth Two CIOs Can’t Drive Transformation

Many people believe “digital transformation” is not an “IT” thing. While this may have been true when applied to last century’s typical IT group, its should not be true in 2018. To be fair to anyone who believes IT cannot …

3 months, 21 days ago

Five Myths Of Digital Transformation

Since I first wrote about digital transformation back in 2012, the term has become wildly over-hyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’…

3 months, 25 days ago

Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…

5 months, 26 days ago

VIVA TECH 2018

From Thursday to Saturday, more than 70.000 visitors will attend the third edition of VIVA TECH in Paris, one of the largest digital and tech conferences in Europe. The aim is to celebrate innovation and to help start-ups and businesses to grow. The li…

7 months, 8 days ago

Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…

7 months, 14 days ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

7 months, 19 days ago

Webinar On Culture And The Power Of Metrics

Followers of my blog may remember this post from February: “It’s Time To Fix Your Broken Business Culture.” Here’s a snippet: “Employees make everyday judgements based on what the organization signals to them is important. And w…

8 months, 12 days ago

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

8 months, 12 days ago

Drive Digital Culture Into Your Organization’s DNA

Transformation is hard. If you have the wrong culture, the wrong mindset, it is almost impossible. Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its track…

8 months, 12 days ago

Prioritize Culture Change To Accelerate Digital Transformation

Digital transformation will demand changes to your strategy, technology, processes, and organizational structure — and culture is the glue that brings it all together. Without addressing the human element, your digital transformation will either strugg…

8 months, 15 days ago

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…