13 days ago

Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…

19 days ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

24 days ago

Webinar On Culture And The Power Of Metrics

Followers of my blog may remember this post from February: “It’s Time To Fix Your Broken Business Culture.” Here’s a snippet: “Employees make everyday judgements based on what the organization signals to them is important. And w…

1 month, 17 days ago

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

1 month, 17 days ago

Drive Digital Culture Into Your Organization’s DNA

Transformation is hard. If you have the wrong culture, the wrong mindset, it is almost impossible. Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its track…

1 month, 17 days ago

Prioritize Culture Change To Accelerate Digital Transformation

Digital transformation will demand changes to your strategy, technology, processes, and organizational structure — and culture is the glue that brings it all together. Without addressing the human element, your digital transformation will either strugg…

1 month, 20 days ago

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…

1 month, 21 days ago

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…

2 months, 10 days ago

It’s Time To Fix Your Broken Business Culture

Culture remains the No. 1 barrier to successful digital transformation. Every time we survey business executives about digital transformation, they tell us that their organizational culture is a problem. After years of looking at data and interviewing …

2 months, 13 days ago

To Be A Platform, Or Not To Be A Platform?

That is the question! If you’re the CEO of your business, or maybe the Chief Digital Officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can t…

2 months, 14 days ago

Amazon Will Own Your Customer And What To Do About It

From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it…