One week ago

It’s Time To Fix Your Broken Business Culture

Culture remains the No. 1 barrier to successful digital transformation. Every time we survey business executives about digital transformation, they tell us that their organizational culture is a problem. After years of looking at data and interviewing …

10 days ago

To Be A Platform, Or Not To Be A Platform?

That is the question! If you’re the CEO of your business, or maybe the Chief Digital Officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can t…

11 days ago

Amazon Will Own Your Customer And What To Do About It

From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it…

11 days ago

Mind The Gap: The Forrester Digital Business Benchmark 2018

Mind The Gap There’s a widening digital gap between digitally advanced companies and their less digitally mature counterparts. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see …

17 days ago

DTQuickBytes: Your CEO Doesn’t Really Understand Digital

#DTQuickBytes Your CEO may be the exception that proves the rule. But most CEOs don’t fully understand the impact emerging digital technologies will have on their industry in the next ten years. They think they do, but they typically limit their …

1 month, 2 days ago

Agency Layoffs Or Agency Calibration?

Layoffs Are A Reality Of The Agency Business Each January the industry weathers account losses, budget cuts or contract changes that result in  layoffs. Last week four agencies announced post-Holiday staff reductions: Grey Group reduced 2.2% of staff. …

2 months, 11 days ago

TV Industry: It’s Time For A Round of “Stop, Keep, Change”

I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late,…

2 months, 15 days ago

The Power Of Our Brand Energy Framework, Now In Your Hands

A FOND FAREWELL TO BRAND MANAGEMENT (AS WE KNEW IT) It is apparent to marketers who’ve chosen to look with a critical eye that the old-school, text book, command-and-control branding is headed the way of the dodo bird. The idea of managers contro…

2 months, 19 days ago

The Four New Rules of Business

Every business is different. But for all their differences, leading digital companies have some things in common that separate them from the rest. Over the five plus years I’ve been researching digital business, my colleagues and I have developed a num…

3 months, 13 days ago

Predictions 2018: Visionary CMOs Will Focus On Growth And Customer-Obsession

With the waning days of 2017, a fresh start emerges. CMOs again begin to plan their personal affirmations to revitalize from a draining year. Headlines awash in ad fraud, brand safety concerns, data privacy debacles, and the threat of Amazon dropping i…

3 months, 18 days ago

From Darling To Workhorse: Programmatic’s Growing Pains And What Comes Next

I attended AdExchanger’s semi-annual Programmatic I/O conference last week to absorb the latest in industry talk and get a pulse check on the health and wellness of the programmatic ecosystem. This show was illuminating in that I found signs of both en…

3 months, 19 days ago

A Lesson from the Bruce Springsteen/Richard Thaler School of Marketing

What do consumers, Bruce Springsteen, and a Nobel Prize laureate have in common? They all understand the concept of fairness. And they understand that consumers reward and punish companies based on perceived fairness. Nobel Prize winner Richard Thaler …