29 days ago

Best Buys’s GreatCall Expands Its Adjacent Industry Disruption

Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products – GreatCall, a San Diego-based startup offering health and medical-alert devices and services. Most retailers “innovations&#…

1 month, 26 days ago

Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…

2 months, 27 days ago

You Can’t Afford to “Wait & See” with Emerging Tech

New C-Suite Must-Read Report: “Tech Innovation Chains Create Breakthrough Opportunities”  C-Suite execs responsible for driving business innovations, I highly encourage you to read Brian Hopkins‘ latest report which shows that today&#…

5 months, 9 days ago

Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…

5 months, 12 days ago

AWS Broadens Focus On Innovation Acceleration

At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digita…

5 months, 15 days ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

7 months, 10 days ago

Amazon Will Own Your Customer And What To Do About It

From twenty years of trying, I know this about covering Amazon: It’s tricky. Our report process can take months during which we comb through our extensive Technographics data to find patterns or we interview executives. Not to mention the time it…