data insights

5 years, 7 months ago

Four Forces Drive The Consumer’s Tech Stack

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Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forreste…

5 years, 8 months ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

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Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

5 years, 11 months ago

Drive More Impact From Data And Analytics With Insights Storytelling

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We said this a year ago, but alas, we have to say it again. There’s a big insights-to-actions gap out there.  Firms continue to invest in data, people, and technology, but in 2017, data and analytics pros reported basing fewer business decisions on dat…

5 years, 11 months ago

The Data Digest: The Holiday Email Invasion, No Personal Touch At the Holidays? How Cold!

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Last week was a massive week for marketers. Black Friday 2017 hit record numbers: Not only did shoppers start early, they began clicking at a rate of 2,800 orders per minute, spending $1 million per minute at the peak of Black Friday. Research shows th…

6 years, 23 days ago

Why The Right Web Analytics Platform Is (Even More) Business Critical

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Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their practice way beyond simple browser analytics. Their inte…

6 years, 1 month ago

Insights-Driven Businesses Have Different DNA

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Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital experiences for its sellers and the failure to accurately capture customer preferences. Etsy turned this around by building out […]

6 years, 1 month ago

A New Age For Smart Cities: Q&A

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Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities.  But the talk last week stressed the need for these initiatives to be part of a broader strategy.  It […]

6 years, 1 month ago

In A Brave New World Of Viewing, Consumers Need A New TV Guide

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Streaming behavior continues to increase among consumers, and TV viewing – whether it is through live TV, DVRs, or OTT devices – is a critical part of the viewing mix. With the recent surge in streaming offerings (both individual and those from cable/network content providers), consumers are seizing the chance to control what, when, and […]

6 years, 2 months ago

The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly

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As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]