11 days ago

Preview: Technology And Innovation Summit North America

Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology and Innovation Summit North America can hel…

6 years, 2 months ago

Four Forces Drive The Consumer’s Tech Stack

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forreste…

6 years, 2 months ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

6 years, 5 months ago

Drive More Impact From Data And Analytics With Insights Storytelling

We said this a year ago, but alas, we have to say it again. There’s a big insights-to-actions gap out there.  Firms continue to invest in data, people, and technology, but in 2017, data and analytics pros reported basing fewer business decisions on dat…

6 years, 6 months ago

The Data Digest: The Holiday Email Invasion, No Personal Touch At the Holidays? How Cold!

Last week was a massive week for marketers. Black Friday 2017 hit record numbers: Not only did shoppers start early, they began clicking at a rate of 2,800 orders per minute, spending $1 million per minute at the peak of Black Friday. Research shows th…

6 years, 7 months ago

Why The Right Web Analytics Platform Is (Even More) Business Critical

Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their practice way beyond simple browser analytics. Their inte…

6 years, 7 months ago

Insights-Driven Businesses Have Different DNA

Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital experiences for its sellers and the failure to accurately capture customer preferences. Etsy turned this around by building out […]

6 years, 8 months ago

A New Age For Smart Cities: Q&A

Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities.  But the talk last week stressed the need for these initiatives to be part of a broader strategy.  It […]

6 years, 8 months ago

In A Brave New World Of Viewing, Consumers Need A New TV Guide

Streaming behavior continues to increase among consumers, and TV viewing – whether it is through live TV, DVRs, or OTT devices – is a critical part of the viewing mix. With the recent surge in streaming offerings (both individual and those from cable/network content providers), consumers are seizing the chance to control what, when, and […]