4 days ago

The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly

As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]

17 days ago

Data Commercializers Do It Differently: It’s Best To Be Prepared

We know that the data economy is going to be huge.  Data fuels innovation, and having that unique data point (or “alt data”) brings incremental value and competitive advantage. Demand for data is exploding. More and more companies are interested in jumping on that train and selling their data.  But how? In an upcoming webinar, […]

19 days ago

The Advisory Board Acquisition Signals The Rise Of Integrated Networks

UnitedHealth Group’s acquisition of The Advisory Board Company’s healthcare business for $1.6B is the largest deal of its size for insurers, injecting the organization with new data resources, professional services, and research expertise. IBM’s 2016, $2.6B acquisition of Truven was one of the first signals of the epic, increasing value of healthcare data. Healthcare organizations […]

26 days ago

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load. According to a Forrester Data Consumer Technographics® survey fielded in January 2017 to 4,502 US youth between the ages of 12 […]

1 month, 7 days ago

The Data Digest: Understand Emotion To Drive Technology Engagement

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

1 month, 28 days ago

The Data Digest: Empowered Customers Paint Their Own Future

Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media advocating for its revival. On Wednesday, Microsoft issued a press release announcing that it wouldn’t discontinue the Paint app in the wake of users’ “outpouring of support and nostalgia” for the product. Microsoft’s […]

2 months, 11 days ago

The Data Digest: Social Media And The Summer Getaway

The many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full swing. Whether people are enjoying life unplugged or preparing for a seasonal destination, one topic seems to dominate thoughts and conversations: the leisure getaway. The conversation that occurs between friends […]