Data Mesh In 2023 And Beyond
Read our 2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey.
Aggregated enterprise architecture wisdom
Read our 2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey.
Avoiding the technical aspects of data perpetuates the ivory tower of data strategy and committees without generating business results. Learn how a data mesh can help.
Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forreste…
Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …
I would like to introduce myself as a new data researcher at Forrester Research. Before joining Forrester, I earned my Ph.D. in cognitive neuroscience from Duke University where I focused on building predictive models of decision making. I combined beh…
We said this a year ago, but alas, we have to say it again. There’s a big insights-to-actions gap out there. Firms continue to invest in data, people, and technology, but in 2017, data and analytics pros reported basing fewer business decisions on dat…
Last week was a massive week for marketers. Black Friday 2017 hit record numbers: Not only did shoppers start early, they began clicking at a rate of 2,800 orders per minute, spending $1 million per minute at the peak of Black Friday. Research shows th…
Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their practice way beyond simple browser analytics. Their inte…
Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital experiences for its sellers and the failure to accurately capture customer preferences. Etsy turned this around by building out […]
Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities. But the talk last week stressed the need for these initiatives to be part of a broader strategy. It […]
Streaming behavior continues to increase among consumers, and TV viewing – whether it is through live TV, DVRs, or OTT devices – is a critical part of the viewing mix. With the recent surge in streaming offerings (both individual and those from cable/network content providers), consumers are seizing the chance to control what, when, and […]
As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following the release of their Q2 2017 earnings results. According to Forrester’s just launched Digital Marketing Tracker report, Google and Facebook accounted for 74% of both ad revenue and growth among […]