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Co-authored with Devin Henkel For years we’ve heard the challenge “innovate or die.” Companies are taking that idea to the extreme in 2012 – we are currently working with several companies that are re-thinking their approaches to innovation. To survive, they are “innovating innovation.” Some companies are letting outsiders in on their innovation processes. That old paradigm of company researchers toiling away in back rooms on secret innovations for months is going up in smoke […]
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