This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends. If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer. What’s different today? It’s much easier to access and use […]
Global air travel is growing at exponential rates. According to the International Air Transport Association (IATA), air travel is expected to double by 2035, growing from 3.8 billion travels in 2016 to 7.2 billion.
Schiphol Airport in Amsterdam is already feeling the effects of this growth. According to Aaldert Hofman, Lead Enterprise Architect for the Schiphol Group, the airport has been working to accommodate this trend through digital transformation, using a strategy of “bytes not bricks” to better manage crowds, accommodate airline schedules and provide a better passenger experience.
Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation. Apple is celebrating the iPhone’s tenth anniversary this year, just as an […]
For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the survey again to help marketers and business executives benchmark and mature their mobile strategy and services. Planning and organizing for the use of mobile technologies is a complex task. Integrating mobile […]
4). Do model the target Enterprise around services (SOA, APIs, web services, even microservices… so that complexity is hidden from stakeholders inside services.
The SOA and APIs paradigm bundles complexity within objects – complexity&n
The Open Group, the vendor-neutral IT consortium, is hosting its upcoming event in Amsterdam, October 23-26, 2017. The Open Group Amsterdam 2017 will focus on Architecting the Digital Enterprise, bringing together vendors and end-user organizations to discuss how to architect the new digital enterprise.
The event’s focus will be on how Enterprise Architecture and standards such as the TOGAF® framework, ArchiMate® modeling language, and IT4IT™ reference architecture (for managing the business of IT) are empowering companies to build better systems by architecting for digital business strategies.
The Preparation of the Enterprise for the Digital Transformation
3). To cope with the increasing complexity and change, any enterprise is confronted increasingly with, the enterprise, have to be gradually virtualised starti…
It is good to prepare the enterprise for the incoming digital transformation. Because it may have a brutal pace.
Here are six proposed best practices for rendering the Enterprise ready for the Digital Transformation. Failing to apply them may delay acc…
This is a legitimate question after so many years of status quo.There is no proof that EA, as the Enterprise Model, exists today. There is no EA model, I could see, we can inspect and navigate but stories about the hard EA experience.
There is n…
The Open Group is pleased to announce the piloting of our Open Badge program for the professional certification programs. Over the coming months, we will be issuing digital badges for all of The Open Group Certification Programs. These web-enabled badges will allow everyone with an Open Group certification, to clearly, more simply, and consistently promote their Open Group credentials online.
Corporations are faced with global competition and they need to become more agile and resilient. Enterprise Architects need to rethink how they deliver value more quickly to keep pace of change in need and change in technology. Builders are employing latest techniques in Agile and Dev-Ops. Architects and builders need to continuously think about risk mitigation.
Organization-wide transformation can be achieved only through meaningful integration of disparate systems, allowing stakeholders at higher portfolio levels to get improved visibility of the “big picture” Continue reading →