One week ago

Organizational Design Needs Deep-Rooted Change

Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change. …and then they return to their reality. The entrenched design of their companies’ organization holds them back. …

25 days ago

You Can’t Afford to “Wait & See” with Emerging Tech

New C-Suite Must-Read Report: “Tech Innovation Chains Create Breakthrough Opportunities”  C-Suite execs responsible for driving business innovations, I highly encourage you to read Brian Hopkins‘ latest report which shows that today&#…

27 days ago

Banking CX Is Stagnating

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™…

1 month, 3 days ago

Grocers Partner For Digital Growth

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment.  Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceri…

1 month, 11 days ago

C/4HANA: SAP’s Industrialization Of Customer Engagement

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service…

1 month, 29 days ago

CX For Gov IT: Driving Federal IT Performance Using CX Principles

The reality is that most Federal IT leaders are under increased scrutiny to deliver increased value and productivity from technology investments at the lowest cost. Simply performing a top-to-bottom technology rationalization effort will no longer make…

1 month, 30 days ago

All Brands Need A Full-Fledged Digital Commerce Strategy

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to…

2 months, 16 days ago

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and m…

3 months, 7 days ago

Apple’s Brand Playbook Unlocked

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rat…