Yesterday

What Could Next-Gen Financial Coaching Look Like?

Over the past decade, Forrester has written extensively about the evolution of digital money management (AKA personal financial management, or PFM). Digital money management promises to give millions of people the financial education, budgeting tips, financial guidance, and advice that they sorely need. Yet, despite customers needing financial advice as much as ever, early implementations […]

4 days ago

Digital Transformation at Amsterdam’s Schiphol Airport: A Conversation with Aaldert Hofman

Global air travel is growing at exponential rates. According to the International Air Transport Association (IATA), air travel is expected to double by 2035, growing from 3.8 billion travels in 2016 to 7.2 billion.

Schiphol Airport in Amsterdam is already feeling the effects of this growth. According to Aaldert Hofman, Lead Enterprise Architect for the Schiphol Group, the airport has been working to accommodate this trend through digital transformation, using a strategy of “bytes not bricks” to better manage crowds, accommodate airline schedules and provide a better passenger experience.

8 days ago

Help Wanted: Data Innovation For The Data Economy

Thomas Edison once said, “The value of an idea is in the using of it.”  Today (many of) those “ideas” are data and the insights derived from them, and it remains true that their value is in how they are used. Simply put, data + use = value. Insights-driven companies use these data-derived insights in […]

11 days ago

Mobile-First Is Not Enough

Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation. Apple is celebrating the iPhone’s tenth anniversary this year, just as an […]

15 days ago

Join Our 2017 Global Mobile Executive Survey

For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the survey again to help marketers and business executives benchmark and mature their mobile strategy and services. Planning and organizing for the use of mobile technologies is a complex task. Integrating mobile […]

16 days ago

Watch Out Translators, Google Wants Your Job!

Google after second shot disrupting healthcare-and Apple-with Health 2.0 announcement  Google made several announcements Wednesday around new hardware, software, and developer tools. Capitalizing on the demand for digital healthcare solutions, Google rolled out its HealthX API platform through Apigee at Health 2.0 in Santa Clara. The platform provides endpoints for developers to build HIPAA compliant […]

18 days ago

Another Mobile Feature Banks Should Offer: Subscription Management

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]

22 days ago

Luxury Brands Must Act Or Be Digitally Disenfranchised From Savvy Luxury Consumers

Luxury consumers around the world are embracing new technology and adding these digital touchpoints – including, of course, their smartphones – into their shopping behaviors. But overall, luxury brands have been far too slow to respond to their customers’ rising digital expectations. Luxury brands, tier one through to aspirational, are now scrambling to bolster their […]

23 days ago

Half Of Online Retail Spending Came From Marketplaces In 2016

Marketplaces are taking an growing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. Forrester Data’s new Online Marketplace Tracker examines 11 marketplaces across 16 countries to understand their share of the B2C eCommerce market and their growth trajectories from 2015 to 2017. Specific findings of the […]

1 month, 28 days ago

Walmart and Google’s Voice-Assisted Commerce Partnership Highlight the Next Big Disrupter in Retail

Walmart and Google have announced an important new partnership that directly addresses the growing markets for voice-assisted shopping and free expedited delivery. Marc Lore, President and CEO, Walmart U.S. eCommerce, wrote on Walmart’s blog, “Starting in late September, we’ll be working with Google to offer hundreds of thousands of items for voice shopping via Google […]

2 months, 6 days ago

How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Canadian and US insurers have a lot on their plates this year.  They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.  These disruptors are spurring lots of activity in insurance digital labs, insurance venture capital arms, and […]

2 months, 13 days ago

New Enterprise “Cloud” Integration Approach in Banking

While all four maturing digital trends – Mobile, Cloud, Delivery Optimization, Process Optimization — are interconnected, Cloud appears to be the one to make the technology c-suite (CISO, CTO and CDO) most nervous. But the potential upside of Cloud adoption brings tremendous synergy in operating costs and also helps propel innovation.