9 days ago

Why The Right Web Analytics Platform Is (Even More) Business Critical

Why The Right Web Analytics Platform Is (Even More) Business Critical When it comes to understanding customers on their digital touchpoints most businesses Forrester speaks to have extended their practice way beyond simple browser analytics. Their inte…

1 month, 1 day ago

CDOs Drive Change, Build Trust, And Foster Insights-Driven Organizations

Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago. Unfortunately, the speaker left […]

3 months, 2 days ago

Academic Collaboration Fuels Innovation, And Identifies Talent

The pace of change in data and analytics technology has accelerated. Technologies quickly move from university research projects into new commercial products and services.  Many tech organizations scramble to keep up. Successful insights service providers see academic collaboration as a competitive differentiator. And, that collaboration goes well beyond setting up a booth at a jobs fair. […]