3 days ago

TV Industry: It’s Time For A Round of “Stop, Keep, Change”

I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late,…

1 month, 10 days ago

From Darling To Workhorse: Programmatic’s Growing Pains And What Comes Next

I attended AdExchanger’s semi-annual Programmatic I/O conference last week to absorb the latest in industry talk and get a pulse check on the health and wellness of the programmatic ecosystem. This show was illuminating in that I found signs of both en…

2 months, 6 days ago

OTT Won’t Replace Traditional TV — The Two Will Get Married And Have Babies

Recent headlines have covered cord cutting as if it is an inevitable trend, set to doom the TV industry as we know it. However, when we peel back the layers of the alarmist headlines, the argument doesn’t really hold: No streaming service yet offers all that consumers want, as my colleague Kris Arcand found in […]

2 months, 6 days ago

In A Brave New World Of Viewing, Consumers Need A New TV Guide

Streaming behavior continues to increase among consumers, and TV viewing – whether it is through live TV, DVRs, or OTT devices – is a critical part of the viewing mix. With the recent surge in streaming offerings (both individual and those from cable/network content providers), consumers are seizing the chance to control what, when, and […]

3 months, 13 days ago

The Data Digest: Instagram And Snapchat Have Room For More Ads, According To Forrester Data’s US Youth Survey

While Facebook again signaled on its latest earnings call that the ad load in its core News Feed is approaching an upper limit, other social networks have more room to increase their ad load. According to a Forrester Data Consumer Technographics® survey fielded in January 2017 to 4,502 US youth between the ages of 12 […]

4 months, 2 days ago

Back To the Future: The Benefits Of TV Advertising

Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]

4 years, 10 months ago

Information and Affirmation

@timrayner01 points out that so-called information-sharing is never neutral, disengaged – it is a positive act of communication.

“Don’t think of what you share as information. Even if what you share is information, by sharing it, you are telling the world that it is information that you affirm in some way. It is the affirmation that counts. We share what we love. Even when we share details about things we despise, they are things we love to hate. Love is the key to understanding how we contribute to social media commons. We populate the commons with expressions of love.”

So even scorn is a form of affirmation. The comedian who devotes his spleen to the latest reality show is thereby contributing (in a complex post-modern fashion) to the show’s success. Daniel Smith describes this as alternative consumption, and sees Charlie Brooker as a modern version of Baudelaire.

The Royal Television Society may pretend that Charlie Brooker represents the high-brow alternative to Simon Cowell.  But Brooker’s material is basically the same as Cowell’s, it just has a different sentiment. They obviously need each other.

Jonathan Harwood, Cowell and Morgan beaten by Brooker and Theroux (The Week March 2010)

4 years, 10 months ago

Information and Affirmation

@timrayner01 points out that so-called information-sharing is never neutral, disengaged – it is a positive act of communication.

“Don’t think of what you share as information. Even if what you share is information, by sharing it, you are telling the world that it is information that you affirm in some way. It is the affirmation that counts. We share what we love. Even when we share details about things we despise, they are things we love to hate. Love is the key to understanding how we contribute to social media commons. We populate the commons with expressions of love.”

So even scorn is a form of affirmation. The comedian who devotes his spleen to the latest reality show is thereby contributing (in a complex post-modern fashion) to the show’s success. Daniel Smith describes this as alternative consumption, and sees Charlie Brooker as a modern version of Baudelaire.

The Royal Television Society may pretend that Charlie Brooker represents the high-brow alternative to Simon Cowell.  But Brooker’s material is basically the same as Cowell’s, it just has a different sentiment. They obviously need each other.

Jonathan Harwood, Cowell and Morgan beaten by Brooker and Theroux (The Week March 2010)