2 months, 12 days ago

Back To the Future: The Benefits Of TV Advertising

Link: https://go.forrester.com/blogs/back-to-the-future-the-benefits-of-tv-advertising/

Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in January, the CMO of Coca-Cola presented analytic proof that TV delivers stronger ROI than digital. With cable-cutters, cord-nevers, and Millennials’ preference for over-the-top (OTT) TV viewing, it’s easy to predict the demise of […]