marketing ROI

5 years, 3 months ago

Lost In The Dark On Marketing Measurement? We’ll Show You The Light.

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Marketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the dark; they are confused, and overwhelmed about the numerous measurement …

5 years, 3 months ago

TV Industry: It’s Time For A Round of “Stop, Keep, Change”

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I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late,…