19 days ago

Consultancies Change The Game

Consultancies Arrival Disrupts Agencies Fiat Chrysler’s appointment of Accenture Interactive as the “experience agency of record” for Maserati marks the second example of consultancies winning a global marketing assignment, following Deloitte Digital’s…

2 months, 11 days ago

TV Industry: It’s Time For A Round of “Stop, Keep, Change”

I’m obsessed with the future of television. A couple years ago, I pursued it largely as a research exercise. Today, I’m up in arms based on my own experience as a TV consumer. The rumors are true: empowered consumers are real and I am one. And of late,…

3 months, 18 days ago

From Darling To Workhorse: Programmatic’s Growing Pains And What Comes Next

I attended AdExchanger’s semi-annual Programmatic I/O conference last week to absorb the latest in industry talk and get a pulse check on the health and wellness of the programmatic ecosystem. This show was illuminating in that I found signs of both en…

4 months, 20 days ago

Drive Creativity And CX Innovation With Employee Empathy

The Case For Customer Empathy… Hubspot’s INBOUND 2017 slogan emphasized “Empathy.” My expectation: it would make the case to the 21,000 people in attendance that customer empathy is critical to their engagement efforts. I was for it — it’s something my research focuses on, and is something we in the CX and UX field try […]

6 months, 23 days ago

The Data Digest: Empowered Customers Paint Their Own Future

Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media advocating for its revival. On Wednesday, Microsoft issued a press release announcing that it wouldn’t discontinue the Paint app in the wake of users’ “outpouring of support and nostalgia” for the product. Microsoft’s […]

10 months, 1 day ago

Pride, Prejudice, and Professionalism in the Business of IT

Twenty-plus years in IT have led me to believe that there are very few absolutes when it comes to software systems. Two that do seem to hold true are these: Creating systems is esteemed far more highly than maintaining systems. Systems that are not maintained, will decay. There are a variety of reasons for this […]

10 months, 8 days ago

Disruptive Decency

Well, this turned out to be very much a different post than what I’d first thought. Last Thursday, CIO published an article titled “Your Pebble smartwatch will live on when Pebble’s servers shut down” that had good news for owners of the Pebble smartwatch: But now that Pebble has been acquired by Fitbit and is […]

11 months, 4 days ago

A Tale of Two Tweets

Serendipity is a wonderful (and sometimes entertaining) thing. Monday afternoon, two tweets wound up one after the other in my timeline, one interesting and one “interesting” (I’ll leave it as an exercise for the reader to determine which is which): and My favorite definition for the word “innovation” comes from Scott Berkun: If you must […]

1 year, 2 months ago

What Customer-Centric Looks Like

My last post, “Defense Against the Dark Art of Disruption”, went into some detail about notable failures in customer-experience for 2016. This week, however, I ran across a counter-example (h/t to Tim Worstall) showing that a little social media awareness and a customer-centric culture can make magic: A baby products company is launching a special […]