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EA Voices

Aggregated enterprise architecture wisdom

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Caroline Robertson

3 years, 6 months ago

The View From Backstage: How We Helped Get Customer Obsession Working For You At Forrester’s B2B Marketing Forum In Austin

by Caroline Robertson

Just over a week ago in Austin, I achieved another professional milestone — hosting my first Forrester B2B Marketing Forum. While the team did a wonderful job of preparing me and all the speakers at this event, the one thing I was unprepared for is how different the view is from backstage. The upside was […]

Categories #eavoices, account-based marketing (ABM), adaptive brand marketing, attribution, B2B marketing, B2B Marketing Forum, channel marketing, Content Marketing, Customer Centricity, customer experience measurement, marketing organization & culture, marketing technology Tags #eavoices, marketing
3 years, 8 months ago

Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World

by Caroline Robertson

It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open. And at Forrester, the B2B marketing team is heads down, finalizing a lineup of amazing speakers and reviewing draft content for the (your) B2B Marketing 2017 forum coming up the first week of October […]

Categories #eavoices, B2B marketing Tags #eavoices

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