Skip to content
  • EA Voices
  • About
  • Contributors
  • Glossary

EA Voices

Aggregated enterprise architecture wisdom

  • EA Voices
  • About
  • Contributors
  • Glossary

Caroline Robertson

The View From Backstage: How We Helped Get Customer Obsession Working For You At Forrester’s B2B Marketing Forum In Austin

October 17, 2017 by Caroline Robertson

Just over a week ago in Austin, I achieved another professional milestone — hosting my first Forrester B2B Marketing Forum. While the team did a wonderful job of preparing me and all the speakers at this event, the one thing I was unprepared for is how different the view is from backstage. The upside was […]

Categories #eavoices, account-based marketing (ABM), adaptive brand marketing, attribution, B2B marketing, B2B Marketing Forum, channel marketing, Content Marketing, Customer Centricity, customer experience measurement, marketing organization & culture, marketing technology Tags #eavoices, marketing

Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World

August 9, 2017 by Caroline Robertson

It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open. And at Forrester, the B2B marketing team is heads down, finalizing a lineup of amazing speakers and reviewing draft content for the (your) B2B Marketing 2017 forum coming up the first week of October […]

Categories #eavoices, B2B marketing Tags #eavoices

Tags

#eavoices adm analysis Architect Architecture automation behavior blog Blogs business business it alignment career change Cloud community Culture Customer EA emergence enterprise Enterprise Architecture Enterprise Architecture Management Financial Services glue google hardware marketing Microsoft Model Open Group Conference organisation PaaS paradigm platform podcast Power reference architecture research Service Software story tool trust Value vision

Categories

Recent Posts

  • Live Web Search Arrives Inside Ardoq’s AI Assistant: No More Architecting on Old News
  • Closing the Technology Architect Gap Starts With Building a Mentor Pipeline
  • Designing Decision Rights for Agentic AI
  • EA… Wait… What?
  • Observability in the Oracle Agentic Enterprise
  • Sitting Down With Debasis Chatterjee, Vendor Representative, The Open Group OSDU® Management Committee (OMC)
  • Developing an Enterprise Agent Marketplace with a Client Zero Strategy
  • AI Value Creation: Five Provocative Propositions
  • AI Value Creation: Five Provocative Propositions
  • Propositions on Creating Value from AI
  • Connecting Digital Strategy to Execution
  • Shaping the Future Together: Why You Shouldn’t Miss The Open Group Houston Summit 2026
  • Uncovering the Hidden Disorder in Silicon Quantum Computers
  • The Rise of Runtime Governance
  • Ask the Experts About AI in EA: Should Organizations Be AI-First or AI-Enabled?
  • Stop Teaching Junior Architects the Wrong Things
  • Universal Complexification and the Emergence of AI
  • King Named Director of Next-Generation Data Centers Institute
  • What Is Enterprise Architecture—and Where Should It Stop?
  • Precision Auditing: Methodologies for Expert-in-the-Loop Verification of Retrieval-Augmented Generation (RAG) Systems
EA Fellows