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marketing organization & culture – EA Voices
2 years, 1 month ago

The Future Of Organizations

Forrester Vice President and Group Director Sharyn Leaver discusses the future of organizations — what companies will look like, how they will function, and how they’ll be managed to maximize agility and efficiency in the not-so-distant future.  Featur…

2 years, 4 months ago

Webinar On Culture And The Power Of Metrics

Followers of my blog may remember this post from February: “It’s Time To Fix Your Broken Business Culture.” Here’s a snippet: “Employees make everyday judgements based on what the organization signals to them is important. And w…

2 years, 5 months ago

Prioritize Culture Change To Accelerate Digital Transformation

Digital transformation will demand changes to your strategy, technology, processes, and organizational structure — and culture is the glue that brings it all together. Without addressing the human element, your digital transformation will either strugg…

2 years, 6 months ago

It’s Time To Fix Your Broken Business Culture

Culture remains the No. 1 barrier to successful digital transformation. Every time we survey business executives about digital transformation, they tell us that their organizational culture is a problem. After years of looking at data and interviewing …

2 years, 6 months ago

Consultancies Change The Game

Consultancies Arrival Disrupts Agencies Fiat Chrysler’s appointment of Accenture Interactive as the “experience agency of record” for Maserati marks the second example of consultancies winning a global marketing assignment, following Deloitte Digital’s…

3 years, 5 days ago

Brand 2020: A Manifesto In Three Acts – Act I. Crisis

THE MANIFESTO Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about how the work […]