Skip to content
  • EA Voices
  • About
  • Contributors
  • Themes
  • Glossary

EA Voices

Aggregated enterprise architecture wisdom

  • EA Voices
  • About
  • Contributors
  • Themes
  • Glossary

Content Marketing

4 years, 7 months ago

The View From Backstage: How We Helped Get Customer Obsession Working For You At Forrester’s B2B Marketing Forum In Austin

by Caroline Robertson

Just over a week ago in Austin, I achieved another professional milestone — hosting my first Forrester B2B Marketing Forum. While the team did a wonderful job of preparing me and all the speakers at this event, the one thing I was unprepared for is how different the view is from backstage. The upside was […]

Categories #eavoices, account-based marketing (ABM), adaptive brand marketing, attribution, B2B marketing, B2B Marketing Forum, channel marketing, Content Marketing, Customer Centricity, customer experience measurement, marketing organization & culture, marketing technology Tags #eavoices, marketing

    Tags

    #eavoices analysis Architect Architecture behavior blog Blogs business business it alignment career change Cloud community Culture Customer EA emergence enterprise Enterprise Architecture Enterprise Architecture Management facebook Financial Services Fun glue google marketing Microsoft Model Open Group Conference organisation PaaS paradigm platform podcast Power Product reference architecture research richardveryard Service story tool trust Value vision

    Contributors

    Categories

    Recent Posts

    • Sitting down with Rob Akershoek (DevOps / IT4IT Architect) after the recent Enterprise Architecture Practitioners Summit
    • Modeling Capability Increments and Capability Instances to Support Roadmapping
    • Enterprise as Noun
    • Traduction des fiches Mastering ArchiMate
    • EDAM (not the cheese)
    • How to Engage with C-level Executives So That They Take Note
    • Congratulations to the Award Winners for The Open Group President’s Awards at Enterprise Architecture Practitioners Summit
    • Enterprise Architecture is a ‘Foundation Skill’ for the Engineering Students
    • Mapping between ServiceNow’s CSDM and ArchiMate: discover a new digitized world of management support
    • The Open Group Event Highlights – Enterprise Architecture Practitioners Summit – April 25-26 2022
    • Dev, Test, Production — “It’s Turtles All The Way Down”
    • Green IT and IT for Green
    • Digital in the Driver’s Seat: Accelerating Toyota’s Transformation to Mobility Services
    • Coordinating Multiple Pathways for Transformation Progress
    • Bancolombia: Coordinating Multiple Digital Transformations
    • Coordinating Multiple Pathways for Transformation Progress
    • Constructing POSIWID
    • Data-Driven Reasoning (COVID)
    • Unlocking Value from Digital: Solving the Organizational Rubik’s Cube
    • Introduction & Town Hall
    EA Fellows