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The View From Backstage: How We Helped Get Customer Obsession Working For You At Forrester’s B2B Marketing Forum In Austin

October 17, 2017 by Caroline Robertson

Just over a week ago in Austin, I achieved another professional milestone — hosting my first Forrester B2B Marketing Forum. While the team did a wonderful job of preparing me and all the speakers at this event, the one thing I was unprepared for is how different the view is from backstage. The upside was […]

Categories #eavoices, account-based marketing (ABM), adaptive brand marketing, attribution, B2B marketing, B2B Marketing Forum, channel marketing, Content Marketing, Customer Centricity, customer experience measurement, marketing organization & culture, marketing technology Tags #eavoices, marketing

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