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Account-based marketing

5 years, 7 months ago

What’s It Take To Make ABM Succeed? Customer Obsession!

by Laura Ramos

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.  If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer.  What’s different today? It’s much easier to access and use […]

Categories ABM, Account-based marketing, account-based marketing (ABM), B2B marketing, Customer Centricity, customer obsessed operating model, customer relationships, customer-obsessed, digital transformation, marketing methods Tags #eavoices

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