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ABM

5 years, 11 months ago

What’s It Take To Make ABM Succeed? Customer Obsession!

by Laura Ramos

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.  If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer.  What’s different today? It’s much easier to access and use […]

Categories ABM, Account-based marketing, account-based marketing (ABM), B2B marketing, Customer Centricity, customer obsessed operating model, customer relationships, customer-obsessed, digital transformation, marketing methods Tags #eavoices
6 years, 26 days ago

Does ABM Drive Results For Your Business?

by Laura Ramos

ABM … Account-based marketing … A – Bee – Em. Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.  And some of the confusion too. But here’s the thing about ABM – it does produce results for both marketing and sales.  May not be this quarter, […]

Categories #B2B, ABM, account-based marketing (ABM), age of the customer, B2B marketing, customer advocacy, direct marketing, go-to-market strategies, marketing measurement, sales, sales enablement Tags #eavoices

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