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3 years, 7 months ago

Does ABM Drive Results For Your Business?

by Laura Ramos

ABM … Account-based marketing … A – Bee – Em. Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.  And some of the confusion too. But here’s the thing about ABM – it does produce results for both marketing and sales.  May not be this quarter, […]

Categories #B2B, #eavoices, ABM, account-based marketing (ABM), age of the customer, B2B marketing, customer advocacy, direct marketing, go-to-market strategies, marketing measurement, sales, sales enablement Tags #eavoices

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