5 days ago

Forrester’s B2B Marketing Forum Reinforces The Concept Of “Customer As Compass” (And Covers What To Do About It)

I hope that nobody in your organization needs convincing that you should join us at the B2B Marketing Forum in Austin, Texas, this year (October 5 and 6, 2017). We have an incredible agenda with a fantastic lineup of inspirational speakers. What’s unique is that we’ve designed the agenda to help B2B marketing leaders succeed at […]

24 days ago

Announcing Forrester’s 2017 B2B Commerce Suites For Midsize Organizations

One size does not fit all and when it comes to Commerce Suites, midsize organizations want a full spectrum of selling capabilities, packaged with out of the box templates delivered via cloud services. Today we released Forrester’s Commerce Suites Wave, written by Andy Hoar. This research focuses on the unique needs of midsize organizations (i.e. […]

1 month, 2 days ago

Make Each Route The Best Path For Buyers

Is your organization considering how to holistically optimize all of its routes-to-market? Curious how other firms are thinking about their direct and indirect selling channels in 2017 and beyond? Forrester’s B2B marketing, sales, and channel analysts have conducted new research that will prove invaluable in the quest to modernize your company’s selling systems and deliver […]

1 month, 3 days ago

The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum

A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.”  And that was essentially true for a very, very long time — until the emergence of the digitally empowered buyer. Today’s business buyers are increasingly self-directed: 60% prefer not […]

1 month, 10 days ago

Brand 2020: Act 2. Soul-Searching

A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away from the crush of meetings and deadlines to spend time with friends, family, and to dwell in the clarity beyond the grind. I spent some of this time thinking about […]

11 months, 5 days ago

Loose Lips Sink M&A Ships

Companies look for merger & acquisitions opportunities to boost their growth. But when confidential information gets exposed, it throws a monkeywrench into their confidential assessments, strategies and negotiations. Recent news proves this once…