One week ago

Emotion and the B2B brand experience

Link: https://go.forrester.com/blogs/emotion-and-the-b2b-brand-experience/

If I asked you for a list brands that might air a commercial during the Super Bowl, you’d probably include a brand like Pepsi, perhaps a Tom Brady-endorsed Foot Locker, or yet another mega consumer brand. Turns out that during the 2017 sporting event, B2B brands produced some of the most-talked-about commercials. Tom Brady put […]