1 month, 29 days ago

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song th…

11 months, 16 days ago

SMB Commerce Platforms Are Now A $1 Billion Market

Commerce platforms provide the tools to power eCommerce, enabling online catalogs, shopping carts, and promotions. We recently published our updated Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global). The market has changed considerably since we last published this forecast in December 2014. The biggest surprise? How quickly the market for SMB platforms has […]

1 year, 18 days ago

Announcing Forrester’s 2017 B2B Commerce Suites For Midsize Organizations

One size does not fit all and when it comes to Commerce Suites, midsize organizations want a full spectrum of selling capabilities, packaged with out of the box templates delivered via cloud services. Today we released Forrester’s Commerce Suites Wave, written by Andy Hoar. This research focuses on the unique needs of midsize organizations (i.e. […]

1 year, 1 month ago

How Should Insurers Unleash Their Digital Businesses? By Mastering The Digital Basics

Canadian and US insurers have a lot on their plates this year.  They’re not just grappling with extreme weather, substantial underwriting losses from all those motor vehicle claims, but also rising customer expectations and an onslaught of fintech disruptors.  These disruptors are spurring lots of activity in insurance digital labs, insurance venture capital arms, and […]