1 month, 13 days ago

C/4HANA: SAP’s Industrialization Of Customer Engagement

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service…

5 months, 19 days ago

SAP Acquires Callidus Software For $2.4B

The definition of CRM has changed. Yes, that is a big statement to make, but it’s an important one. CRM grew from a customer data repository into functional applications, first with sales automation and then to support customer service and market…

1 year, 7 days ago

Vendavo’s Acquisition of Endeavor Commerce Highlights A Shift In The CPQ Market

Today Vendavo announced its acquisition of Endeavor Commerce. This move brings together Vendavo’s price management and price optimization capabilities with the configuration and quoting capabilities of Endeavor Commerce. You’re probably ready to ask me “John, there have been a lot of acquisitions in the CPQ space in recent years. What makes this one so different?” Well, […]