20 days ago

C/4HANA: SAP’s Industrialization Of Customer Engagement

Link: https://go.forrester.com/blogs/c4hana-saps-industrialization-of-customer-engagement/

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […]