17 days ago

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

20 days ago

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…

21 days ago

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…

1 month, 13 days ago

To Be A Platform, Or Not To Be A Platform?

That is the question! If you’re the CEO of your business, or maybe the Chief Digital Officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can t…

1 month, 14 days ago

Mind The Gap: The Forrester Digital Business Benchmark 2018

Mind The Gap There’s a widening digital gap between digitally advanced companies and their less digitally mature counterparts. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see …

2 months ago

#NRF2018’s Focus On Customer-Associate Engagement

At the packed NRF Big Show #NRF2018 in New York last week, many retailers looked at vendors touting new tech, including AI, AR/VR, and more, all in the name of improving customer experiences. But most of those same retailers know that, before leaping i…

4 months, 12 days ago

Predictions 2018: Digital Strategy Reaches The Heartwood Of The Business

Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser focus and responsiveness. Experimentation, minimum viable products, and labs are so 2017. In 2018, …

5 months, 5 days ago

Digital Transformation at Amsterdam’s Schiphol Airport: A Conversation with Aaldert Hofman

Global air travel is growing at exponential rates. According to the International Air Transport Association (IATA), air travel is expected to double by 2035, growing from 3.8 billion travels in 2016 to 7.2 billion.

Schiphol Airport in Amsterdam is already feeling the effects of this growth. According to Aaldert Hofman, Lead Enterprise Architect for the Schiphol Group, the airport has been working to accommodate this trend through digital transformation, using a strategy of “bytes not bricks” to better manage crowds, accommodate airline schedules and provide a better passenger experience.

5 months, 17 days ago

The Open Group October Event To Take Place in Amsterdam

The Open Group, the vendor-neutral IT consortium, is hosting its upcoming event in Amsterdam, October 23-26, 2017. The Open Group Amsterdam 2017 will focus on Architecting the Digital Enterprise, bringing together vendors and end-user organizations to discuss how to architect the new digital enterprise.

The event’s focus will be on how Enterprise Architecture and standards such as the TOGAF® framework, ArchiMate® modeling language, and IT4IT™ reference architecture (for managing the business of IT) are empowering companies to build better systems by architecting for digital business strategies.

5 months, 19 days ago

Another Mobile Feature Banks Should Offer: Subscription Management

[this blog post was co-authored by Michael Chirokas] A year ago, Forrester published a report that listed Eleven Mobile Features That More Banks Should Offer. Unsurprisingly, our ongoing research continues to uncover new mobile services that belong on banks’ road maps. Recently, we came across another feature that several startups offer but that we haven’t seen […]