1 month, 3 days ago

All Brands Need A Full-Fledged Digital Commerce Strategy

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to…

1 month, 20 days ago

Will your company’s digital transformation end up as a bold decision or a bust?

In digital transformation, there’s a fine line between fearlessness and foolishness. Bad decisions can have all the trappings of a bold new strategy: A costly acquisition, suddenly pivoting to an unexpected new product offering, an ambitious new vision…

2 months, 17 days ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

2 months, 22 days ago

Q&A: Branded Manufacturers Digital Commerce Strategies

Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connected, branded manufacturers are enticed by direct digital…

2 months, 22 days ago

Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

Retail digital business executives must challenge the status quo and deliver omnichannel excellence across the customer lifecycle. Changing consumer behaviours, new technology, and an evolving competitive landscape mean that traditional organizational …

3 months, 15 days ago

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

3 months, 18 days ago

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…

3 months, 19 days ago

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…

4 months, 11 days ago

To Be A Platform, Or Not To Be A Platform?

That is the question! If you’re the CEO of your business, or maybe the Chief Digital Officer (CDO) responsible for digital business strategy, it’s the central question you need to be asking of your leadership team. A platform business can t…

4 months, 12 days ago

Mind The Gap: The Forrester Digital Business Benchmark 2018

Mind The Gap There’s a widening digital gap between digitally advanced companies and their less digitally mature counterparts. And the risk for companies just starting their digital journey is that they may have left it too late to catch up (see …

4 months, 29 days ago

#NRF2018’s Focus On Customer-Associate Engagement

At the packed NRF Big Show #NRF2018 in New York last week, many retailers looked at vendors touting new tech, including AI, AR/VR, and more, all in the name of improving customer experiences. But most of those same retailers know that, before leaping i…