3 months, 14 days ago

The Five Myths Of Digital Transformation: Myth Two CIOs Can’t Drive Transformation

Many people believe “digital transformation” is not an “IT” thing. While this may have been true when applied to last century’s typical IT group, its should not be true in 2018. To be fair to anyone who believes IT cannot …

4 months, 1 day ago

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song th…

5 months, 2 days ago

Banking CX Is Stagnating

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™…

6 months, 4 days ago

All Brands Need A Full-Fledged Digital Commerce Strategy

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to…

6 months, 21 days ago

Will your company’s digital transformation end up as a bold decision or a bust?

In digital transformation, there’s a fine line between fearlessness and foolishness. Bad decisions can have all the trappings of a bold new strategy: A costly acquisition, suddenly pivoting to an unexpected new product offering, an ambitious new vision…

7 months, 18 days ago

Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor . . . Okay, that’s not exactly what’s happening here, but it sure felt like that …

7 months, 23 days ago

Q&A: Branded Manufacturers Digital Commerce Strategies

Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connected, branded manufacturers are enticed by direct digital…

7 months, 23 days ago

Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

Retail digital business executives must challenge the status quo and deliver omnichannel excellence across the customer lifecycle. Changing consumer behaviours, new technology, and an evolving competitive landscape mean that traditional organizational …

8 months, 16 days ago

Accelerate Digital Transformation With Forrester’s Business Innovation Canvas

Challenge Thinking, Lead Change! I take very seriously my role in delivering on our company tagline – “Challenge Thinking, Lead Change” –  especially the “challenge thinking” piece. In some companies, challenging thinking can ge…

8 months, 19 days ago

The State Of Digital Business 2018 – Top Technologies

Top Technologies By Maturity While the scope of business strategy is increasingly defined by technology, not all technologies are equally important. To help digital leaders think about where to place their future technology bets, we published “Th…

8 months, 20 days ago

Your Business Doesn’t Need A Digital Strategy!

Digitize Your Business Strategy Before It’s Too Late In 2018, every CEO wants to have a “digital strategy” – which means at least we’ve made some progress over the past five years! To solve what they perceive to be the immediate challenge, CEOs a…