Aggregated enterprise architecture wisdom
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™…
Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to com…
Good news for luxury brands – Luxury will see continued growth for online sales and for in-store sales that are influenced by digital touchpoints, per Forrester’s newly updated Global Luxury Retail Sales Forecast 2017 to 2022. So that’s great – but, as…
As promised, Forrester’s Customer Experience Index (CX IndexTM) results for India 2017 are out. We’re excited to see that over-all, brands in India are doing better this year than they did in 2016! Over half the surveyed 36 brands improved their score….
As a CX professional, you’ve surely designed and delivered some experiences you’re proud of, but does your company do it reliably, time and time again? Next month at Forrester’s CX Europe Forum in London, I’ll be joined by 600 CX leaders and innovators…
More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy, identifying the […]
Customer experience (CX) is finally gaining the attention it deserves, with 84% of companies seeing CX as a higher priority than they did two years ago. But there’s a disconnect when it comes to executing CX transformation, and the underlying issue is a lack of executive buy-in. In this on-demand webinar, the two of us […]
We recently peered into the minds of CEOs with operations in Asia Pacific to explore their priorities and pain points as part of this year’s Asia-Pacific Economic Cooperation (APEC) Summit. The over 370 business leaders who responded to PwC’s 2012 APEC CEO Survey are hungry to harness the growth potential of the region. We asked them where technology and innovation are most needed in their organizations to solve problems and seize opportunities. Following are the […]
If you liked this, you might also like:
Print PDF 2011 CIO Agenda Podcast Transcript Listen to the podcast or read the summary below. The interview was conducted by Best Review Editor Lynna Goch. LYNNA: Chris is here today to talk about the results of a survey conducted with 724 senior business and IT executives from large companies that he wrote about in his article Cloudy Future (requires free subscription) that appears in January’s issue of Best’s Review. So Chris, in your article […]
If you liked this, you might also like:
Guest post by Brian Saperstein One of the more fascinating organizational challenges I’ve worked on with clients lately relates to an organization’s online interactions with its customers. The online customer channel is seen by some as a marketing vehicle, some view it as a service channel while others view it as a strategic driver of new business. Since the online customer channel is so dependent on information technology, IT also enters the discussion as it […]
If you liked this, you might also like: