Aggregated enterprise architecture wisdom
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and bu…
Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. F…
More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy, identifying the […]
Are you lost in a confusing soup of vendor-speak about what their data analytics stack actually offers? Big data, data platforms, advanced analytics, data lakes, real-time everything, streaming, the IoT, customer analytics, digital intelligence, real-t…
Print PDF Guest post by Jeff Auker The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a social media intelligence tool set. In conversations with CMOs here’s what they say they are looking to learn from social media conversations: The explosion of uncontrolled communication and the proliferation of channels represent […]
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