cmo

8 years, 11 months ago

One Simple Solution to Unite the CIO and CMO

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Why can’t CIOs and CMOs just get along? Based on my experience, there is one primary reason why their relationship is adversarial: the CIO and CMO can’t agree on who is responsible for what, so they are perpetually trampling on each other’s toes. Our 2014 Digital IQ study identified a strong CIO-CMO partnership as one of the five critical behaviors to maximizing the value from digital technology investments. The majority (70%) of top performers in our […]

9 years, 10 months ago

The Chief Marketing Technology Officer – CMTO – and the EA

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The Chief Marketing Technology Officer (CMTO) is recently an
often-proposed role, that combines the interactive marketing savvy and
experience of a Chief Marketing Officer (CMO) and the traditional
information technology operations, management and investment knowledge
of a CIO or CTO. More and more often, digital marketing requirements of
an organization need a healthy integration of both marketing and IT
skills. A good deal of the CMTO/CMO’s “enterprise” scope to address is actually
outside of their organization, i.e. dealing with Internet-based
services, tools or 3rd-party sourced data and information.  This expanded, external scope can effectively, and should be addressed by the Enterprise Architect.

12 years, 3 months ago

Social Media Monitoring and Analysis

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Print PDF Guest post by Jeff Auker The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a social media intelligence tool set. In conversations with CMOs here’s what they say they are looking to learn from social media conversations: The explosion of uncontrolled communication and the proliferation of channels represent […]

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