10 years, 6 months ago

The Chief Marketing Technology Officer – CMTO – and the EA

The Chief Marketing Technology Officer (CMTO) is recently an
often-proposed role, that combines the interactive marketing savvy and
experience of a Chief Marketing Officer (CMO) and the traditional
information technology operations, management and investment knowledge
of a CIO or CTO. More and more often, digital marketing requirements of
an organization need a healthy integration of both marketing and IT
skills. A good deal of the CMTO/CMO’s “enterprise” scope to address is actually
outside of their organization, i.e. dealing with Internet-based
services, tools or 3rd-party sourced data and information.  This expanded, external scope can effectively, and should be addressed by the Enterprise Architect.