2 days ago

Insights-Driven Businesses Have Different DNA

Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. In their early days , their struggles to achieve true customer understanding led to poor digital experiences for its sellers and the failure to accurately capture customer preferences. Etsy turned this around by building out […]

3 days ago

CXEurope 2017: Introducing the Values Based Customer

More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]

8 days ago

Help Wanted: Data Innovation For The Data Economy

Thomas Edison once said, “The value of an idea is in the using of it.”  Today (many of) those “ideas” are data and the insights derived from them, and it remains true that their value is in how they are used. Simply put, data + use = value. Insights-driven companies use these data-derived insights in […]

26 days ago

Benchmark Yourself Then Find The Help You Need

With the passing of the autumnal equinox, it’s time to rake leaves, sip pumpkin spiced lattes, and take stock of the summer’s activities.  For most CI pros, this summer was spent wrangling and analyzing customer data for insights- hopefully with some much-needed R&R sprinkled in.  For me, this summer was also busy and productive resulting […]

26 days ago

Use AI-augmented Speech Analytics To Drive Growth And The Customer Experience

Your customers are very literally telling you what they want, what they think about your products and services, and what they think about their experiences with your company. They are doing this, often unwittingly, through conversations with your salespeople, your customer service reps, with each other online, and increasingly with virtual agents. Up until now, […]

1 month, 13 days ago

Equifax Does More Than Credit Scores

Our reaction to the Equifax breach was similar to what we imagine many people went through. First, we wanted to know if we were affected? Second, What about our spouse and other immediate family members? Third, Better keep an eye on the old credit report or initiate a credit freeze. Since Forrester offers credit monitoring […]

1 month, 16 days ago

The Advisory Board Acquisition Signals The Rise Of Integrated Networks

UnitedHealth Group’s acquisition of The Advisory Board Company’s healthcare business for $1.6B is the largest deal of its size for insurers, injecting the organization with new data resources, professional services, and research expertise. IBM’s 2016, $2.6B acquisition of Truven was one of the first signals of the epic, increasing value of healthcare data. Healthcare organizations […]

1 month, 29 days ago

AI-Fueled Customer Service Delivers Real Results

AI will change the nature of work. Look at the rise of driverless cars and ridesharing — two services that are fueled by AI. Customer service for these services is going to look much different than it does now. AI today is still in its infancy; AI applications span discrete capabilities, all of which are […]

2 months, 13 days ago

Move Big Data To The Public Cloud With An Insight PaaS

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]

2 months, 27 days ago

Unlock The Business Value Of Data Science, AI, And Advanced Analytics

It is the best of times, and the worst of times to be a data scientist (apologies to Charles Dickens). It is the best of times, because, like never before, we have access to data, computing power, and rapidly evolving tools to create insights and applications with the potential to revolutionize business and the world […]