consumer packaged goods (CPG)

5 years, 2 months ago

Q&A: Branded Manufacturers Digital Commerce Strategies

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Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connected, branded manufacturers are enticed by direct digital…

5 years, 7 months ago

CXEurope 2017: Introducing the Values Based Customer

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More than 5 years ago Forrester introduced the Age of Customer as a new 15 to 20 years era which saw the increasing customer empowerment in front of brands and companies. For companies, the first step in this era turned into improving the customer experience and the customer journey through an omnichannel strategy,  identifying the […]