5 months, 26 days ago

Banking CX Is Stagnating

Link: https://go.forrester.com/blogs/forresters-us-banking-customer-experience-index-2018-shows-cx-is-stagnating/

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so that […]