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4 years, 11 months ago

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

by James Staten

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and m…

Categories #B2B, adaptive brand marketing, age of the customer, Agile, application portfolio management, B2B marketing, brand & product web sites, brand building, business transformation & organizational change management, Business Value, chief information officer (CIO), collaboration, collaboration platforms, Corporate Strategy, customer engagement, customer experience, digital business, Digital Marketing, Digital strategy, digital transformation, emerging technology, go-to-market strategies, Innovation, market research, market research tools & vendors, Mobile, mobile apps, mobile marketing, online chat, social intelligence, social listening & listening platforms, Thought Leadership, video & teleconferencing, voice of the customer (VOC), web content management (WCM) Tags #eavoices

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