market research tools & vendors

5 years, 4 months ago

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

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It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and m…

6 years, 1 month ago

The Data Digest: Understand Emotion To Drive Technology Engagement

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Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]