9 days ago

Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response

Link: https://go.forrester.com/blogs/predictions-2018-the-crisis-of-trust-and-how-smart-brands-will-shape-cx-in-response/

Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as consumers interact with brands more than ever before. But the data also shows that trust in companies has dropped precipitously. This crisis of trust is worsened by misleading and false […]