Skip to content
  • EA Voices
  • About
  • Contributors
  • Themes
  • Glossary

EA Voices

Aggregated enterprise architecture wisdom

  • EA Voices
  • About
  • Contributors
  • Themes
  • Glossary

Laura Ramos

3 years, 4 months ago

What’s It Take To Make ABM Succeed? Customer Obsession!

by Laura Ramos

This past Tuesday evening (October 17), TechTarget and Discover.org invited me to share some wisdom about success strategies for account-based marketing (ABM) with a couple dozen customers, prospects, and friends.  If you missed it, here’s a quick synopsis: It’s 2017. ABM was new in 2004, but not any longer.  What’s different today? It’s much easier to access and use […]

Categories #eavoices, ABM, Account-based marketing, account-based marketing (ABM), B2B marketing, Customer Centricity, customer obsessed operating model, customer relationships, customer-obsessed, digital transformation, marketing methods Tags #eavoices
3 years, 5 months ago

Does ABM Drive Results For Your Business?

by Laura Ramos

ABM … Account-based marketing … A – Bee – Em. Unless you have been living under a rock, you can’t have helped but notice the hype around ABM.  And some of the confusion too. But here’s the thing about ABM – it does produce results for both marketing and sales.  May not be this quarter, […]

Categories #B2B, #eavoices, ABM, account-based marketing (ABM), age of the customer, B2B marketing, customer advocacy, direct marketing, go-to-market strategies, marketing measurement, sales, sales enablement Tags #eavoices
3 years, 6 months ago

Are You A Customer-Obsessed B2B Marketer? A Sneak Peek Of Our Forum

by Laura Ramos

Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. Now there’s a headline! These firms are also more likely to have loyal customers (who spend money with them) and happier employees (who are more productive). If you’ve listened to Forrester anytime during the past […]

Categories #eavoices, B2B marketing Tags #eavoices
3 years, 7 months ago

Venturing Into ABM? What You Should Be Asking

by Laura Ramos

Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at producing simple solutions to complex problems. (Hmm. Sounds like a good characteristic for an analyst to have.) It’s a bonus that many […]

Categories #B2B, #eavoices, account-based marketing (ABM), advanced analytics, B2B marketing, big data Tags #eavoices

    Tags

    #eavoices analysis Architect Architecture behavior blog Blogs business business it alignment career change Cloud community Culture Customer EA emergence enterprise Enterprise Architecture Enterprise Architecture Management facebook Financial Services Fun glue google marketing Microsoft Model Open Group Conference organisation PaaS paradigm platform podcast Power Product reference architecture research richardveryard Service story tool trust Value vision

    Contributors

    Categories

    Recent Posts

    • Assessing and Improving Your Change Capabilities with the BiZZdesign Maturity Model
    • Architecting COVID-19 Mass Vaccination Campaigns Using Best Practices
    • Mastering ArchiMate 3.1 Free Excerpt is available
    • Mastering ArchiMate 3.1 is done
    • Rethinking RACI
    • You’re invited (by The Open Group) to contribute to the next minor #ArchiMate release
    • HoriZZon Data Governance: Getting Started with Data Policies
    • Sell this to your boss: Enablement Architecture
    • The fourth checklist
    • Corona-induced Cohesion
    • Integration of Emergency Medical Services with Health Information Systems
    • A Shared Language for Supply Chain Security
    • Taking compliance to the next level
    • The Open Group ‘Open Digital Standards’ Virtual Event January 25-27, 2021 – Highlights
    • Architecture building blocks and ArchiMate
    • IT Services SME’s and the agile enterprise
    • Providing Customer-Driven Value With a TOGAF® based Enterprise Architecture
    • Enterprise Architecture in 2021: Resilience and Adaptivity
    • 3 Enterprise Architecture Trends that Will Define 2021—and Beyond
    • Solorigate: A case study for why supply chain security is critical for governments and businesses
    EA Fellows