4 years, 3 months ago

Talking to Business Executives about EA

Link: http://www.eadirections.com/2016/11/talking-to-business-executives-about-ea/

Simply telling a business audience all the wonderful things that EA will do for you is not enough. Light bulbs go on only when you have a chance to show them what it means to them. So, don’t try to “sell” an audience on the academic virtues of EA. Show them. Use relationships among component parts and expose mappings that they always thought existed, but never quite had a chance to see before.