10 months, 27 days ago

Why Carl Jung Would Criticize Today’s Value-Based Marketing

GUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start to emerge. One recent trend standing out more than others is an influx of “cause marketing” tactics, where bra…

1 year, 1 month ago

Lacking Smart Third-Party Risk Regulation, JP Morgan Chase, Bank of America, Wells Fargo, And American Express Create Company, TruSight

  The third-party ecosystem continues to flummox risk managers. Regulators keep pushing for stronger oversight, but they fail to offer real standards or tools to make this possible. What’s worse, technology and service providers  have only h…

1 year, 3 months ago

Forrester’s Privacy And Security Forum Brings Diverse Experts To Devious Challenges

Well, the privacy hits keep coming: another breach, more than a hundred million people affected, untold losses for another company and its customers. Next week, September 14-15 in Washington DC, Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, and a range of other related topics to bring clarity to […]