Please follow this link to listen to the discussion: VPEC-T Discussion A discussion about the VPEC-T thinking framework with an Advertising and Marketing team.
After this discussion, the team used VPEC-T to re-examine an Advertising & Marketing strategy. This resulted in a number of new ideas and insights – one of which was a complete “180” around the core of their strategy! On the strength of that, they now intend to adopt VPEC-T and the rest of the Found In Design toolset within their client engagement and discovery process.
Good to see the tools being used outside of an I.T.-centric context! It’s also good to hear how storytelling techniques can be used in conjunction with VPEC-T.